Fashion PR Specialist

Location Tokyo
Discipline Marketing, Sales
Job type Permanent
Salary Negotiable
Reference 56382

Fashion – PR Specialist

Location: Tokyo
Employment Type: Full-time
Reports To: PR Manager

Position Summary

We are seeking a motivated and creative PR Specialist with a strong passion for fashion, communication, and industry trends.
In this role, you will help strengthen the brand’s presence across media channels—both traditional and digital—while building strong relationships with key industry figures.

Working closely with the PR Manager, coordinators, and assistants, you will execute a wide range of PR activities aimed at enhancing brand visibility and reinforcing brand values.

Key Responsibilities

Brand Communication & Media Relations

  • Enhance brand awareness through strategic PR activities

  • Manage media exposure from pitch to publication, including proofreading and approvals

  • Draft press releases, supervise translated content, and distribute releases

  • Build and maintain strong relationships with editors, stylists, press, celebrities, and opinion leaders

  • Support interviews and assist onsite at photo shoots

  • Create competitive analysis and monitor industry trends

PR Strategy & Collaboration

  • Work closely with global PR teams to align on strategy and messaging

  • Draft PR strategies and coordinate implementation with internal stakeholders

  • Analyze exposure data and prepare reports for internal and global teams

  • Support PR-led events, such as exhibitions and media previews, from setup to execution

Sample Management & Tools

  • Oversee sample handling: purchasing, lending, returns, and inventory (in collaboration with assistants)

  • Manage PR tools, fashion system databases, and ensure accurate data entry and analysis

Reporting & Internal Communication

  • Prepare proposal materials and reports for global headquarters

  • Support internal communications: presentations, data collection, market updates

  • Provide administrative support to ensure smooth PR operations

Budget & ROI Management

  • Support PR budget planning and expense tracking

  • Conduct analysis to evaluate PR effectiveness and ROI

Team Support

  • Work alongside the PR Manager to guide coordinators and assistants

  • Support progress management and contribute to team development

Required Skills & Experience

  • 3+ years of PR experience in the luxury fashion industry

  • Strong creative planning and storytelling skills

  • Deep knowledge of media needs, editorial processes, and industry mechanisms

  • Understanding of celebrity and influencer engagement programs

  • Excellent writing skills and impeccable attention to detail

  • Strong analytical skills for evaluating PR performance

  • Ability to manage multiple projects simultaneously

  • Trend-sensitive and highly curious about the fashion landscape

  • Strong communication and coordination skills with press, influencers, celebrities, and partners

  • Business‑level Japanese and English (TOEIC 800+)

  • Positive, proactive mindset with the ability to work effectively under pressure

  • Experience working in a global organization

Technical Skills

  • Proficient in:

    • Word (document creation, proposals, letters)

    • Excel (functions, tables, analysis)

    • PowerPoint (presentation materials)