Company overview:
Based in Tokyo, this Japanese subsidiary of a leading Italian luxury fashion group distributes and retails high-end apparel, accessories, eyewear, watches, jewellery, home interiors, fragrances and cosmetics. Established in 1987, the company combines global brand heritage with local Japanese market operations to manage wholesale and retail channels across the region.
Main Responsibilities
Strategic Direction & Planning
• Shape and execute the annual trade marketing roadmap in line with key brand and commercial objectives.
• Leverage market intelligence and consumer insights to uncover growth drivers, strengthen competitive positioning, and reach emerging audiences.
• Partner closely with Marketing, Communications, Retail, and Merchandising teams globally and locally to maintain cohesive brand execution.
• Establish measurable goals and continuously assess performance to maximize marketing effectiveness and ROI.Promotions & Campaign Execution
• Lead the rollout of nationwide promotional activities and shopper engagement programs.
• Review and steer localized campaign assets including direct mail, digital communication, catalogs, and in-store materials.
• Utilize CRM data to enhance segmentation and deliver more relevant customer interactions.
• Administer promotional budgets, track results, and prepare reporting for senior leadership and global partners.Events & Brand Activation
• Provide high-level guidance for brand events including PR activations, retail experiences, pop-ups, and VIP initiatives.
• Direct creative development and final approvals in collaboration with international and local teams.
• Ensure all activations strengthen brand desirability and support sales goals.Team Leadership & Financial Oversight
• Manage and mentor the Trade Marketing team to drive strong collaboration and performance.
• Oversee budget planning and resource allocation with a focus on cost efficiency.
• Partner effectively with cross-functional stakeholders (CRM, Retail, Merchandising, Communications) to deliver cohesive execution.
Required Experience & Skills
• 10+ years in trade, brand, or retail marketing, preferably within luxury or premium consumer categories.
• Demonstrated success in strategic planning and delivering marketing initiatives with measurable business impact.
• Strong analytical mindset and ability to extract insights from data.
• Exceptional leadership and team development capabilities.
• Effective communicator and presenter in both Japanese and English.
• Highly organized, proactive, and skilled at managing multiple priorities in a dynamic environment.