Position Title
Marketing Manager (Skincare / Consumer Beauty)
Employment Type: Full-time
Location: Japan
Role Overview
This role serves as a central driver of brand marketing strategy and execution, working closely with brand leadership and cross-functional teams to achieve business and brand objectives. The Marketing Manager plays a key role in shaping communication strategies, ensuring consistent execution quality, and translating insights into impactful campaigns across digital and physical touchpoints.
The position focuses on building a strong, engaged consumer community while strengthening brand loyalty and driving meaningful brand conversations across social platforms, online communities, and experiential activations.
Key Responsibilities
1. Brand Strategy & Communication
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Develop and execute upper-funnel marketing strategies to drive awareness, reach, and consideration
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Define brand storytelling frameworks and communication guidelines tailored to local target audiences
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Leverage consumer insights, category trends, and cultural relevance to inform campaign narratives and content direction
2. Campaign Planning & Execution
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Lead the end-to-end development and delivery of integrated campaigns across social, influencer, and offline channels
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Manage media strategies and performance metrics related to awareness objectives, including reach, impressions, and video performance
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Plan and execute brand-led initiatives, including offline activations and experiential events
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Collaborate with regional teams to localize global campaigns while maintaining brand consistency
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Ensure alignment across paid, owned, and earned media to maximize top-of-funnel impact
3. Social Media & Influencer Engagement
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Develop localized content strategies and oversee content creation for owned social media channels to drive organic growth
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Build and nurture a community of creators and influencers aligned with brand values
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Identify, engage, and manage influencer partnerships to amplify brand messaging
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Monitor influencer and content performance using engagement and reach metrics
4. Analytics & Performance Optimization
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Define and track upper-funnel KPIs, including reach, impressions, engagement, video views, and brand search lift
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Analyze campaign performance and media effectiveness to identify insights and optimization opportunities
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Deliver clear reporting and strategic recommendations to senior stakeholders
5. Cross-Functional Collaboration
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Work closely with digital commerce and social media teams to ensure a seamless consumer experience
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Partner with regional and global stakeholders to align on priorities and adapt assets for the local market
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Support consistent execution quality across all brand touchpoints
Qualifications & Experience
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Minimum 5 years of experience in marketing, digital, social media, or community-focused roles; agency experience is a plus
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Experience planning or supporting brand activations, including events and experiential marketing
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Strong understanding of social platforms, online communities, and creator ecosystems
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Fluent in Japanese and English, with the ability to translate technical or complex concepts into clear, consumer-friendly messaging
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Strong interest in skincare, consumer education, and science-led beauty
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Highly organized with proven ability to manage multiple projects simultaneously
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Comfortable working in a fast-paced, collaborative environment
About the Company
The company is a global leader in the beauty and personal care industry, recognized for its commitment to science-based innovation, transparency, and consumer trust. Its brands are distributed internationally and supported by strong regional and global marketing teams focused on responsible growth and meaningful consumer engagement.