Position Title
Marketing Manager (Skincare / Consumer Beauty)
Employment Type: Full-time
Location: Japan
Role Overview
This role serves as a central driver of brand marketing strategy and execution, working closely with brand leadership and cross-functional teams to achieve business and brand objectives. The Marketing Manager plays a key role in shaping communication strategies, ensuring consistent execution quality, and translating insights into impactful campaigns across digital and physical touchpoints.
The position focuses on building a strong, engaged consumer community while strengthening brand loyalty and driving meaningful brand conversations across social platforms, online communities, and experiential activations.
Key Responsibilities
1. Brand Strategy & Communication
Develop and execute upper-funnel marketing strategies to drive awareness, reach, and consideration
Define brand storytelling frameworks and communication guidelines tailored to local target audiences
Leverage consumer insights, category trends, and cultural relevance to inform campaign narratives and content direction
2. Campaign Planning & Execution
Lead the end-to-end development and delivery of integrated campaigns across social, influencer, and offline channels
Manage media strategies and performance metrics related to awareness objectives, including reach, impressions, and video performance
Plan and execute brand-led initiatives, including offline activations and experiential events
Collaborate with regional teams to localize global campaigns while maintaining brand consistency
Ensure alignment across paid, owned, and earned media to maximize top-of-funnel impact
3. Social Media & Influencer Engagement
Develop localized content strategies and oversee content creation for owned social media channels to drive organic growth
Build and nurture a community of creators and influencers aligned with brand values
Identify, engage, and manage influencer partnerships to amplify brand messaging
Monitor influencer and content performance using engagement and reach metrics
4. Analytics & Performance Optimization
Define and track upper-funnel KPIs, including reach, impressions, engagement, video views, and brand search lift
Analyze campaign performance and media effectiveness to identify insights and optimization opportunities
Deliver clear reporting and strategic recommendations to senior stakeholders
5. Cross-Functional Collaboration
Work closely with digital commerce and social media teams to ensure a seamless consumer experience
Partner with regional and global stakeholders to align on priorities and adapt assets for the local market
Support consistent execution quality across all brand touchpoints
Qualifications & Experience
Minimum 5 years of experience in marketing, digital, social media, or community-focused roles; agency experience is a plus
Experience planning or supporting brand activations, including events and experiential marketing
Strong understanding of social platforms, online communities, and creator ecosystems
Fluent in Japanese and English, with the ability to translate technical or complex concepts into clear, consumer-friendly messaging
Strong interest in skincare, consumer education, and science-led beauty
Highly organized with proven ability to manage multiple projects simultaneously
Comfortable working in a fast-paced, collaborative environment
About the Company
The company is a global leader in the beauty and personal care industry, recognized for its commitment to science-based innovation, transparency, and consumer trust. Its brands are distributed internationally and supported by strong regional and global marketing teams focused on responsible growth and meaningful consumer engagement.