【COMPANY OVERVIEW】
【JOB RESPONSIBILITIES】
Setting objectives for the PR team and monitoring team members’ performance
Plan and operate the full year PR strategy for ON/OFF media & SNS to acquire qualitative earned exposure/post for Product/Event Activities and others and manage the budget
Determine measurable campaign objectives and KPI
Plan and develop contents efficiently to reach the target audience. • Be in charge of Product Consignment for Press – Product selection and negotiate /proposal to get qualitative exposure
Promote brand towards press/influential people through PR activities including COM event
Assign tasks and projects to the PR team
Track and influence media coverage • Report on PR campaign’s results
【REQUIREMENTS】
Strong interpersonal skills and leadership
Experience in luxury brand business with more than 8 years preferable
Flexible and open-minded, with excellent communications skills, both written and verbal
Proficient in English, able to interact with Milan headquarters
Presentable, sense for fashion and high-end products