Company Description
Specializes in designing and producing high-performance backpacks, travel bags, and adventure gear known for ergonomic fit, durability, and innovative comfort-focused features. With nearly 50 years of heritage, the brand has become a respected name among backpacking and outdoor enthusiasts worldwide, blending technical expertise with practical design for trail and travel use.
Role Description
This full-time, on-site role is based in Yokohama and focuses on leading regional marketing efforts across Asia. The position is responsible for developing and executing marketing strategies that strengthen brand presence and customer engagement. Core duties include managing integrated campaigns, working closely with global and local stakeholders, planning and supporting events, and maintaining consistent brand messaging. The role also requires monitoring market trends and performance data to refine initiatives and collaborating with partners to enhance regional brand visibility.
Qualifications
Proven experience in marketing strategy, campaign execution, and brand building
Background in event coordination, partnerships, and promotional activities
Strong analytical capability to evaluate market dynamics, consumer insights, and campaign results
Excellent communication, teamwork, and leadership skills
Familiarity with digital marketing tools and analytics platforms
Business-level fluency in both English and Japanese; additional languages are an asset
Highly motivated, well-organized, and capable of managing multiple priorities
Experience within the outdoor, sports, or lifestyle sector is a plus
Bachelor’s degree in Marketing, Business, or a related discipline, or equivalent professional experience