Social Media Specialist
Location: Tokyo
Overview
Lead social media initiatives for a global brand in Japan. From Instagram, TikTok, X, YouTube, to Twitch—you will drive daily content creation, community management, and trend-driven engagement. Using data and insights, you’ll ensure the right content reaches the right audience, elevating brand presence and digital impact.
Key Responsibilities
Manage publishing calendar, optimize performance, and oversee community engagement
Balance global and local content to ensure year-round relevance
Produce and edit social-first, locally relevant content with internal and external partners
Partner with Brand & Communications teams to maximize reach
Develop social programming strategies aligned with the broader marketing mix
Qualifications
Native-level Japanese and fluent English
Proven experience running successful and engaging social accounts
Deep understanding of digital consumer behavior and content performance
Strong awareness of online trends and ability to spark word of mouth
Passion for brand values and translating them into engaging online experiences