Summary
Join one of the world’s leading beverage companies as they look to expand their team. With a new role in Trade Marketing, they are looking for a Manager to come on board, work closely with the sales team and sharing market insight in order to help sales growth.
Job Responsibilities
Trade Marketing Leadership & Team Development
Coordinate and oversee the work of Trade Marketing team members
Development, mentor and build a strong talent pipeline
Strategic Planning
Contribute to brand, channel and customer strategies.
Lead with the Sales Team turning the “selling stories” into sales tools to effectively present brands, products and the marketing initiatives to their customers
Oversee preparation and execution of 12M Activity Calendar for all Off-Trade channels covering key selling periods identified in Brand Plans to maximize effectiveness
Brand Activation
Coordinate preparation of cross channel Trade Marketing activations in line with brands, channel and customer strategies
Oversee execution of key marketing platforms/initiatives
Promotional activities recommendation and evaluation per channel/client
Ensure proper execution of promo guidelines delivered by marketing team
POSM & Gift Pack Management
Partner with the Global POSM agency HH Global
Management of development and distribution of POSM materials for brand platforms based on the communication guidelines delivered by BM
Management and development of merchandising standards for all POSM
Management and development of Tailor-Made actions in cooperation with Brand Marketing and Sales Team
Ensure proper execution of promo guidelines delivered by marketing team
Measurement & KPIs
Track and report progress on listings and distribution building activities for all products
Track and report issues with recommended prices and execution of pricing strategy
Intermediary evaluations of promotions using sell-in, sell-out data and qualitative feedback from colleagues
Drive deep shopper understanding as a base for all decisions made
Regular market visits monitor BF and competitors’ activities in-store
Budget Management
Budget management of related spending to keep them within approved budget frames
Represent Trade Marketing function throughout S&BP process and whenever any ad-hoc reporting is required
Look for opportunities to optimize cost of POS purchase and logistics
Required Experience & Education
Education: College/University (Bachelors or Equivalent)
Experience
University graduated
8+ years working experience in sales related industry – at least 2 years working experience in eCommerce related field; Spirit industry background is strongly preferred
Fluent Japanese and English speaking and writing
Very good analytical skills
Time management and organizational skills
Strong communication skills (influencing, listening, presentations, written)
MS Office applications
IT literate
For more information, please contact Matt Napier on 050-1742-5322 or matthew.napier@cornerstone.jp