Trade Marketing Manager

Location Tokyo
Discipline Marketing
Job type Permanent
Salary Negotiatable
Reference 36708


Join one of the world’s leading beverage companies as they look to expand their team. With a new role in Trade Marketing, they are looking for a Manager to come on board, work closely with the sales team and sharing market insight in order to help sales growth.


Job Responsibilities


Trade Marketing Leadership & Team Development

  • Coordinate and oversee the work of Trade Marketing team members

  • Development, mentor and build a strong talent pipeline


Strategic Planning

  • Contribute to brand, channel and customer strategies.

  • Lead with the Sales Team turning the “selling stories” into sales tools to effectively present brands, products and the marketing initiatives to their customers

  • Oversee preparation and execution of 12M Activity Calendar for all Off-Trade channels covering key selling periods identified in Brand Plans to maximize effectiveness


Brand Activation

  • Coordinate preparation of cross channel Trade Marketing activations in line with brands, channel and customer strategies

  • Oversee execution of key marketing platforms/initiatives

  • Promotional activities recommendation and evaluation per channel/client


POSM & Gift Pack Management

  • Partner with the Global POSM agency HH Global

  • Management of development and distribution of POSM materials for brand platforms based on the communication guidelines delivered by BM

  • Management and development of merchandising standards for all POSM

  • Management and development of Tailor-Made actions in cooperation with Brand Marketing and Sales Team

  • Ensure proper execution of promo guidelines delivered by marketing team


Measurement & KPIs

  • Track and report progress on listings and distribution building activities for all products

  • Intermediary evaluations of promotions using sell-in, sell-out data and qualitative feedback from colleagues


Budget Management

  • Budget management of related spending to keep them within approved budget frames

  • Represent Trade Marketing function throughout S&BP process and whenever any ad-hoc reporting is required


Required Experience & Education

Education: College/University (Bachelors or Equivalent)



  • University graduated

  • 8+ years working experience in sales related industry – at least 2 years working experience in eCommerce related field; Spirit industry background is strongly preferred

  • Fluent Japanese and English speaking and writing

  • Very good analytical skills

  • Strong communication skills (influencing, listening, presentations, written)

  • MS Office applications

  • IT literate