Brand Ambassador

Job type Permanent
Salary
Reference 54330

Brand Ambassador – Premium Spirits

Location: Tokyo, Japan

Company Overview

Join a global premium beverage company recognized for its iconic brands. Working here offers opportunities for personal and professional growth, problem-solving, and creative innovation. The company values teamwork and encourages employees to bring their best to every challenge.

Role Overview

As a Brand Ambassador, you will be the face and voice of a leading spirits brand in Japan. Your mission is to strengthen brand presence, educate both trade partners and consumers, and drive engagement across multiple channels.

Key Responsibilities

Brand Expertise & Authority:

  • Serve as the authoritative resource for the brand, providing insights into its history, production, and trends in the spirits category.

  • Act as the primary contact for distributors, trade partners, media, consumers, and internal sales teams.

Education & Advocacy:

  • Develop and implement a proprietary brand education program for internal teams, trade, and consumers.

  • Lead training sessions, masterclasses, and consumer events to enhance brand recognition and loyalty.

  • Manage guest-focused programs and nationwide brand advocacy initiatives, including sponsorships and activations.

Market Engagement & Relationship Building:

  • Build and maintain relationships with key on-trade representatives and communities.

  • Translate market insights into engaging brand experiences that drive awareness and consideration.

Commercial & Strategic Support:

  • Collaborate with the brand team on product strategies, including new cocktail creation and innovative drink concepts.

  • Support commercial activities, city-level activations, and sales initiatives in coordination with the sales team.

  • Gather competitor intelligence and market trends to inform marketing and trade strategies.

Content & Tools Development:

  • Produce monthly social media content aligned with brand priorities and campaigns.

  • Develop presentations, cocktail guides, POS materials, and other brand support tools.

Operational Excellence:

  • Manage daily administrative tasks, including sample shipments and reporting to management.

Requirements

  • 3+ years of experience in hospitality, marketing, or related fields with a strong professional network.

  • Native-level fluency in Japanese and business-level English.

  • Deep knowledge of spirits and cocktail culture.

  • Strong ownership, proactive mindset, and strategic thinking.

  • Knowledge of the Japanese alcohol market and on-trade channels.

  • Excellent communication and presentation skills for diverse audiences.

  • Proven relationship-building capabilities and ability to collaborate across teams.

  • Prior bartending experience is a significant advantage.

  • Commitment to compliance, ethical conduct, and corporate social responsibility principles.

  • Ability to embody and communicate company values effectively.