A major healthcare company that develops, manufactures, markets, and services ultrasonic diagnostic equipment and promotes biotechnology related business.
Develop a digital marketing strategy and operation mechanism for target customers for each product segment.
Work with Sales Enablement to propose effective promotions to customers by product segment based on SFDC.
Establish and enhance new digital communication with customer leveraging such as social media.
SFDC lead tracking and lead management, analytics and action planning.
Measurement of promotion effect, establishment marketing ROI measurement mechanism and management of marketing ROI.
Bachelor's degree and 5 years or more of practical experience in digital marketing in the medical device / pharmaceutical industry
Knowledge of Marketo / Knowledge of SFDC.
Business-level English skills capable of meeting and email-based communication with overseas experts in English.
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