Digital Marketing Specialist, Owned eCommerce

Location Tokyo
Discipline Marketing, Sales
Job type Permanent
Salary Negotiable
Reference 49629

Role Overview

A global lifestyle brand is seeking a Digital Marketing Specialist to support the growth of its direct-to-consumer e-commerce channels in Japan. This role focuses on executing communication strategies across owned platforms including the brand website, mobile app, email, and social messaging (e.g., LINE). The primary objective is to drive revenue, with a strong emphasis on increasing app performance and improving overall traffic and conversion rates.

The ideal candidate is detail-oriented, proactive, and collaborative, with strong communication skills and a sense of ownership in optimizing digital touchpoints. This is an excellent opportunity to work in an internationally integrated team and contribute to strategic growth initiatives.

Key Responsibilities

  • Manage daily content and merchandising updates on the app using CMS tools (e.g., ContentStack)

  • Plan and execute push notifications through tools like Salesforce Marketing Cloud

  • Conduct user testing and support rollout of new features across digital platforms

  • Develop and execute digital communication tactics for owned media (App, LINE, Email) in alignment with brand and merchandising goals

  • Collaborate with agencies and internal stakeholders to activate go-to-market content, including project management and creative brief development

  • Analyze customer behavior using digital tools to enhance performance metrics such as revenue, traffic, click-through rates, conversion, AOV, membership sign-ups, and checkout completion

Required Qualifications

Education:

  • Bachelor’s degree preferred

Experience:

  • 2+ years in a digital marketing, e-commerce, or similar role

  • Hands-on experience with platforms such as Salesforce Commerce Cloud, ContentStack, Magento, Adobe Commerce, AppsFlyer, or other CMS systems

Skills & Abilities:

  • Strong analytical and commercial mindset

  • Proficient in Japanese (native level); English communication skills suitable for global team interactions

  • Advanced Microsoft Excel skills (pivot tables, vlookup, etc.)

  • Excellent project and time management skills

  • Familiarity with analytics tools such as Adobe Analytics (Omniture) is a plus

  • Collaborative team player with initiative and problem-solving ability

Benefits & Perks

  • Flexible work hours with remote work support

  • Inclusive, international workplace culture

  • Defined contribution retirement plan (401k equivalent)

  • Employee product discounts

  • Extra paid holidays (summer, New Year’s, volunteer leave)

  • Ongoing professional development through global training and eLearning opportunities