Location Tokyo
Job type Permanent
Salary 8,000,000 plus bonus
Reference 32945


Step up your career as PR MANAGER in a leading leisure & fashion brand with strong growth, innovative product development and a big focus on PR/Marcomms creativity. Launch key initiatives to lead brand exposure and positioning across a variety of products and assets.


Plan, execute and monitor PR activities within the country to achieve brand and commercial objectives working with the key stakeholders. .

  • Task 1: Develop and implement PR plans to budget aligned with other marketing functions to optimise brand exposure to consumer. Manage and implement PR calendar for Performance and Lifestyle categories. Align programs as set by Regional priority product style and identify local key product styles that require PR support and how this will be executed - 30%

  • Task 2: Manage effective use of the PR budget by leverage Global/Regional content and develop locally relevant content as required. Ensure high content quality by maintain brand voice through tone and manner and adhering to video and photo capture standards - 20%

  • Task 3: Develop media relations strategy and ensure effective implementation. Manage the creation & execution of local market editor events and local press days. Maintain and manage relevant media contacts broken down by categories - 10%

  • Task 4: Develop product seeding strategy and manage implementation across the organisation to drive brand exposure and desirability. Build relations and connect with key influencers that are relevant to the categories - 20%

  • Task 5: Manage PR agency, including agency reviews and contract renewals as per guidelines set by Region and International PR. Manage with the agency the creation of creative mailers, press kits, lookbooks - 10%


  • Great work-life-balance and career support

  • Collaborate with global assets to create unique Japan-only projects

  • Work in an organisation that values creativity at both local and global level

  • Generous compensation + bonus

  • Generous vacation days plus flex-time and remote working

  • Casual dress code, employee discounts and gym membership


  • 4 year university degree

  • 3 - 5 years experience in PR or Advertising agency

  • Fluent Japanese and Advanced English

  • Consumer brands, agency experience is a plus

  • Creativity & Innovation

  • Copy Writing

  • Initiative

  • Media Relations

  • Open Communication/Listening

  • Planning & Organizing