Manager Brand Communications

Location Tokyo
Discipline Marketing, Sales
Job type Permanent
Salary
Reference 39608

【COMPANY OVERVIEW】

World-leading sports fashion brand

 

【JOB RESPONSIBILITIES】

  • Provide the country relevant input to Global Brand Activation at each commercial input timing

  • Lead the creation of the local brand marketing plan & calendar based on input from global Brand Activation and ensure alignment at season intro meeting

  • Lead the execution of the local marketing plan in close collaboration with Country Business Unit.

  • Manage the execution of the Marketing Expenses plan per company business strategy

  • Manage the creation of the local content, if necessary, in alignment with the Key Stakeholders (listed in the Key Relationships section) and get approval from Global Brand Activation.

  • Ensure the execution is aligned with the Media Activation, Digital Activation, Newsroom (PR & Social, Culture Marketing and Sport Marketing.

  • Support local trade meetings by providing appropriate sell-in tools

  • Support and align with Channel Marketing Team on channel activation including Sales Working Budget campaign.

  • Manage and optimize the category Brand Comms team support and workload

【REQUIREMENTS】 

  • Marketing budget planning and management experience

  • Strong user of MS Office suite of products

  • Proven project management experience

  • Good abilities in the fields of employee engagement and performance management at every level through effective motivation, coaching, training, and development of personnel in the team

  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing

  • At least 5+ years’ experience in relevant Marketing fields

  • English – business level / Japanese - Fluent