Position
Marketing & Licensing Coordinator (Japan)
Employment Type
Initial fixed-term contract (6 months), with potential transition to an indefinite term based on performance
Location
Tokyo, Japan
Department
International Marketing & Licensing
Reports To
Marketing & Communications Project Manager (Japan)
Role Overview
An international brand organization is seeking a Marketing & Licensing Coordinator to support marketing initiatives and licensing operations in Japan. Working closely with local and global teams, this role contributes to the execution of marketing campaigns, partnerships, digital activities, and licensing programs aimed at strengthening brand awareness and product positioning across both trade and consumer audiences.
This position requires strong coordination skills, attention to detail, and the ability to work across multiple stakeholders in a fast-paced, international environment.
Key Responsibilities
Marketing Support
Coordinate marketing projects developed internally or in collaboration with brand, retail, and manufacturing partners, including scheduling, contracting, budget tracking, and partner communications
Provide project administration support, including reporting, contract drafting, purchase orders, and workflow tracking using internal systems
Assist with project and campaign reporting
Proofread marketing content and provide basic translation or copywriting support as needed
Adapt content across digital platforms and local websites
Support management of social media accounts
Coordinate local newsletters
Manage production of printed materials for both consumer-facing and trade-focused marketing activities
Coordinate and attend events, promotions, and brand activations
Manage domestic and international courier and mail requests related to marketing and licensing
Oversee inventory, dispatch, and returns of marketing materials and tools
Register and maintain account information in CRM systems
Organize and manage creative assets
Support additional ad hoc tasks as required
Licensing Support
Assist business development and licensing managers with daily licensing-related activities
Respond to general licensing inquiries
Support portal testing, localization, and user guidance
Distribute licensing-related communications and updates
Support invoicing and receipting processes
Assist with market sampling activities
Required Skills & Experience
Education
Tertiary education or equivalent professional experience in marketing, communications, or public relations is preferred
Professional Experience
Minimum 3 years of experience in a marketing-related role
Experience in fashion, apparel, or consumer lifestyle industries is highly desirable
Proven project management experience
Experience with digital and social marketing activities preferred
Prior experience working with international or foreign-affiliated companies is an advantage
Experience analyzing and reporting on digital or social campaigns is a plus
Key Competencies & Attributes
Excellent English communication skills, both written and verbal
Strong understanding of marketing practices and social media ecosystems
High level of customer service orientation
Proactive, self-motivated, and detail-focused
Strong organizational and planning abilities
Ability to collaborate effectively as part of a team
Ability to manage deadlines and work under pressure
Experience with enterprise systems such as ERP or CRM platforms is preferred
Key Stakeholders
Regional leadership teams
Local marketing and communications teams
International marketing counterparts
Licensing and business development teams
Brand, retail, and manufacturing partners
External marketing and communications vendors