Job Title: Marketing and PR Assistant
Department: Marketing
Reports To: Senior Marketing Manager
Location: Tokyo Office
Travel Requirements: Based on business needs
Role Summary
The Marketing and PR Assistant will support the execution of public relations and communication activities. This role includes daily coordination, event support, and media relations, ensuring smooth and effective PR operations.
Key Responsibilities
Handle incoming phone calls, email inquiries, and greet guests for PR-related matters
Assist with the preparation of press releases, PR materials, and event logistics
Compile PR reports and monitor media coverage across print, digital, and social platforms
Attend and assist at media events and activations
Coordinate and follow up on editorial placements
Track and manage media partnership activities
Liaise with boutiques regarding press sample coordination
Review and proofread materials to ensure consistent brand messaging
Organize and schedule press tours
Maintain and update the press contact list
Experience Requirements
Minimum of 2 years’ experience in press or PR-related roles, ideally within the same industry
Experience in the luxury industry is a strong advantage
Skills and Knowledge
Existing relationships with editors is a plus
Solid understanding of retail, advertising, media planning, and project coordination
Proficiency in Microsoft Excel (e.g., VLOOKUP, PivotTables) and PowerPoint
Able to read and write in English for communication with global teams
Personal Attributes
Energetic and self-motivated with a friendly, outgoing demeanor
Detail-oriented, patient, and collaborative team player
Fast thinker with high attention to accuracy
Aesthetic sensitivity and interest in design, art, and color