Marketing Liaison – Position Overview
This role supports pharmaceutical clients in planning and executing sales and marketing activities associated with the period before and immediately after product approval. The objective is to contribute to appropriate product utilization and smooth market availability through strategic planning and collaboration with key stakeholders.
Upon joining, you will begin as a Marketing Liaison, with potential career progression to Marketing Consultant or Field Consultant depending on performance and interest.
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Marketing Consultant – Advises clients on marketing strategy and provides planning support
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Field Consultant – Supports MA/MSL teams to improve field execution and performance
Key Responsibilities
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Plan and execute activities connected to assigned therapeutic areas before and after regulatory approval
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Conduct field outreach aligned with medical and marketing strategy
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Build and manage relationships with STL/KOL stakeholders
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Plan and facilitate advisory board meetings
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Plan and implement disease awareness initiatives and educational events
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Analyze clinical practice issues and validate hypotheses related to treatment decision-making
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Develop publication planning strategies
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Perform market research and competitive analysis for designated regions
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Communicate and coordinate with global and cross-functional teams
Qualifications
Required
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Bachelor’s degree or higher
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Minimum 3 years of experience in the pharmaceutical or medical device industry, in one of the following:
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Marketing roles
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KOL engagement and management in a defined therapeutic area
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Preferred
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Brand management experience
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Experience in rare disease areas
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English reading/writing proficiency (use of translation tools acceptable)