Reporting to: Director of UA, ASO, Influencer (Global)
Location: Tokyo, Japan
[CLIENT SUMMARY]
A global leader in AI-powered English communication training, dedicated to transforming how people learn and speak English with confidence. Founded in 2016 and headquartered in San Francisco, we operate across the U.S., Vietnam, Portugal, Indonesia, Brazil and Japan.
Powered by proprietary speech-recognition technology and generative AI, we deliver real-time, hyper-personalized feedback to help learners improve pronunciation, fluency, and overall communication effectiveness. With over 50 million learners and 1 billion hours of anonymized speech data, our depth of language training intelligence is unmatched in the industry.
Our vision is to become the global standard for real-time English communication training, enabling 1.5 billion language learners worldwide to speak clearly, be understood, and share their stories with the world. Join us in shaping the future of language learning and empowering millions to unlock opportunity through confident communication.
[RESPONSIBILITIES]
We are seeking a Marketing Manager, Japan who will own country-level marketing programs with a primary focus on influencer marketing, while also supporting paid media and CRM initiatives. This is a highly cross-functional role that requires creativity, data-driven decision making, and deep knowledge of the Japanese market.
You will be the go-to expert for all Japan marketing initiatives, working closely with our global Growth team and local agencies to ensure our brand resonates authentically with Japanese learners.
Influencer Marketing (70%)
Develop and execute end-to-end influencer programs in Japan across YouTube, TikTok, Instagram, and other platforms.
Lead influencer identification, casting, negotiations, and contracting (mix of in-house management and agency collaboration).
Build and manage relationships with influencers, including offering proactive support and creative guidance.
Build landing pages, campaign briefs, and content guidelines tailored for Japanese audiences.
Manage campaign operations: budget allocation, campaign tracking, reporting, and optimization.
Test and iterate on new influencer formats and partnerships to scale growth.
Build and nurture strong relationships with key creators and agencies.
Paid Advertising Support (15%)
Review localized ad creatives and copy for cultural resonance and accuracy.
Provide insights and recommendations for country-level ad strategy and performance.
Maintain a Japan marketing calendar highlighting key holidays, cultural moments, and seasonal opportunities.
CRM & Reactivation (15%)
Review and provide input on localized CRM campaigns (email, push notifications, in-app).
Ensure messaging aligns with local culture, tone, and user behavior.
Share feedback and ideas to optimize user engagement and retention in Japan.
[REQUIREMENTS]
Professional & Academic Background
6–8 years of experience in marketing, with at least 5+ years in influencer marketing.
Hands-on experience managing influencer campaigns in Japan (agency or brand side).
Strong understanding of Japanese digital media, consumer behavior, and growth mechanics.
Skills & Competencies
Bilingual fluency: Native-level Japanese and business-level English (written & spoken).
Proven ability to manage multiple projects, stakeholders, and budgets.
Strong analytical skills; able to measure and report campaign effectiveness with clarity.
Excellent relationship-building skills with influencers, agencies, and cross-functional teams.
Comfortable working in a fast-paced, global environment with startup-like agility.
Nice to Haves
Experience in app marketing or education technology.
Previous exposure to CRM tools, performance marketing, or lifecycle marketing.
Familiarity with start-up culture and working across distributed teams.
What We Offer
Competitive compensation package
Hybrid work schedule: On-site Monday to Thursday, 9:00 AM–6:00 PM, with remote work every Friday
15 days of annual leave and 5 days of sick leave.
Fun energetic team; international and collaborative culture.
Experience the true spirit of a fast growing and well funded Silicon Valley startup.