On-Premise Sales Executive
Position Overview
The On-Premise Sales Executive is responsible for driving sales growth and expanding market share within the on-premise channel. This channel includes bars, restaurants, nightclubs, event venues, entertainment facilities, hotels, and leisure establishments.
This role represents the company’s core on-premise sales philosophy and plays a critical part in introducing the brand to new consumers. On-premise locations often serve as the first point of trial, making this position essential for brand development and long-term customer engagement.
The Sales Executive ensures products are consistently available and visible in venues where consumers gather—whether socializing with friends and colleagues or enjoying personal time. Beyond distribution expansion, the role focuses on identifying emerging trends and business opportunities within the assigned territory.
A consultative sales approach is key. The Sales Executive works closely with venue owners and managers to understand their business challenges and propose tailored solutions that maximize sell-through and profitability. Building and maintaining strong relationships with influential stakeholders in the nightlife and hospitality industries is a central aspect of the role.
Company Overview
A global beverage company with a strong international presence and a dynamic brand portfolio. The organization operates across multiple sales channels and emphasizes entrepreneurial spirit, market expansion, and strong partnerships within retail and hospitality sectors.
Key Responsibilities
Expand product distribution and strengthen presence across on-premise venues
Identify new business opportunities and emerging market trends
Develop tailored sales proposals that support venue growth and increase sell-through
Provide value-added, consultative support beyond basic product supply
Build and maintain strong industry networks within nightlife, hospitality, and entertainment sectors
Ensure effective brand visibility and execution in assigned accounts
Qualifications & Experience
Approximately 2 years of corporate sales experience (experience in FMCG, food & beverage, or wholesale industries preferred)
Valid driver’s license
Familiarity with on-premise business environments is an advantage
Strong awareness of urban culture, nightlife, and emerging trends
Well-connected within relevant local communities and hospitality networks
Proactive, relationship-oriented, and commercially driven mindset