Brand Communications Manager

Location Tokyo
Discipline Information Technology, Marketing, Sales
Job type Permanent
Salary Negotiatable
Reference 39482

【COMPANY OVERVIEW】

Skin care product maker 

 

【JOB RESPONSIBILITIES】

  • Brand Messaging: Develop and maintain a brand messaging strategy that ensures consistency in voice, tone, and messaging across all channels, including digital, print, and social media.

  • UI/UX Oversight: Collaborate with the design team to oversee the UI/UX of digital assets, ensuring they meet high standards of user experience and align with brand guidelines.

  • SNS Advertising: Develop and execute social media advertising campaigns that are innovative and effective, leveraging insights to maximize reach and engagement.

  • SEO Strategies: Implement SEO best practices in content creation and website optimization to improve organic search visibility and drive traffic.

  • Performance Analysis: Regularly analyze and report on the effectiveness of communication strategies, using data to inform future campaigns and adjust tactics as necessary.

  • Cross-Functional Collaboration: Serve as the key liaison between marketing, creative teams, product management, and external agencies to ensure seamless coordination and execution of brand communications.

  • Market Trends: Stay up-to-date

    with the latest trends in brand communications, digital marketing, and consumer behavior to continually enhance our strategies.

 

【REQUIREMENTS】  

  • Bachelors degree in marketing, Communications, or a related field.

  • Minimum of 3 years of experience in a brand communications or marketing role, with a proven track record of managing successful communication strategies.

  • Strong understanding of UI/UX design principles and their impact on brand perception and user engagement.

  • Experience with SNS advertising, SEO, content marketing, and digital analytics tools.

  • Excellent verbal and written communication skills, with the ability to craft compelling messages for diverse audiences.

  • Creative thinker with strong analytical abilities to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

  • Leadership skills with experience in managing cross-functional projects and teams.

  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.