PR and Event Marketing Executive

Job type Permanent
Salary
Reference 56122

Job Description

Position Title

PR & Event Marketing Executive – Japan

Location

Tokyo, Japan

Department

Marketing

Reporting Line

Reports to: Marketing Manager
Direct Reports: None

Key Stakeholders

Japan-based marketing and sales teams, global marketing and product teams, management, consulting teams, and commercial analytics teams

Role Purpose

The PR & Event Marketing Executive plays a key role in strengthening brand visibility, driving demand generation, and supporting customer engagement in the Japanese market. This position is responsible for planning and executing integrated public relations and event marketing initiatives that support business growth and sales objectives.

The role combines hands-on event marketing (webinars, seminars, exhibitions, and trade shows) with public relations activities to establish the company as a trusted thought leader in its field. All activities are designed and delivered in alignment with local business practices, cultural expectations, and market dynamics in Japan.

Key goals include increasing brand awareness, generating qualified leads, and amplifying thought leadership through strategic PR and high-impact events.

Key Responsibilities

Public Relations

  • Build and maintain strong relationships with media, journalists, and relevant industry organizations

  • Create and distribute press releases, media materials, and thought leadership content in Japanese

  • Monitor media exposure and prepare regular performance reports for internal stakeholders

  • Secure speaking opportunities and media exposure for internal subject matter experts at industry events

Event Marketing

  • Plan and manage end-to-end execution of physical and virtual events, including webinars, seminars, conferences, and exhibitions

  • Develop event strategies aligned with demand generation and account-based marketing priorities

  • Coordinate logistics, vendor management, and on-site execution to ensure high-quality delivery

  • Produce event-related marketing materials such as invitations, presentations, and post-event reports tailored to the Japanese audience

  • Measure and report event performance, including lead generation and engagement outcomes

Integrated Campaign Support

  • Work closely with sales, marketing, and subject matter experts to ensure consistent messaging and aligned objectives

  • Leverage PR and events as core channels within integrated marketing campaigns to support pipeline creation and brand positioning

Market and Customer Insights

  • Track local market trends, industry developments, and competitor activities

  • Incorporate cultural insights and buyer behavior into PR and event strategies to maximize impact

Required Skills and Knowledge

  • Strong written and verbal communication skills in Japanese, with business-level English proficiency

  • Proven experience managing PR initiatives and event marketing programs from planning through execution

  • Solid understanding of media relations and event marketing best practices

  • Advanced proficiency in Microsoft Word, Excel, and PowerPoint

  • Experience with design tools and webinar platforms is an advantage

  • Ability to manage external vendors and agencies effectively

Core Competencies

  • Strong organizational and project management capabilities

  • Excellent interpersonal skills and ability to build trusted internal and external relationships

  • Creative mindset with high attention to detail

  • Ability to work under pressure and manage multiple deadlines

  • Flexibility and adaptability in a fast-changing environment

Experience Requirements

  • Minimum of 3 years of hands-on experience in PR and event marketing within a B2B environment

  • Background in professional services, consulting, or international organizations is preferred

  • Demonstrated ability to manage multiple projects and stakeholders simultaneously

Education

  • Bachelor’s degree preferred in Marketing, Communications, Business, or a related field

Language Requirements

  • Native-level Japanese (spoken and written)

  • Business-level English proficiency

Travel Requirements

  • Occasional domestic and limited international travel for events, meetings, or training

  • No regular job rotation required