Role Overview
A luxury beauty and fragrance brand is seeking a PR Specialist to lead and execute its communications strategy. This role involves advising internal stakeholders, managing media relations, and driving brand awareness through strategic public relations, events, and partnerships. The ideal candidate will have a strong background in beauty PR, excellent communication skills, and a proven ability to manage multiple priorities in a fast-paced environment.
Key Responsibilities
Provide strategic counsel to internal teams on communications plans and performance updates
Represent the communications function in key meetings, presenting strategies and outcomes
Develop and implement comprehensive PR and communications strategies
Drive regional brand awareness through targeted PR initiatives, events, and collaborations
Lead and manage the communications team, optimizing workflows and output
Build and maintain relationships with media, influencers, and opinion leaders
Maintain and update press, influencer, and makeup artist databases for relevance
Oversee PR activities across all brand lines within the company
Act as a liaison in partnership meetings and strategic planning
Secure impactful media coverage across broadcast, print, digital, and online platforms
Support retail partners with communications and promotional efforts
Draft and translate press releases and other communication materials
Coordinate with design teams for visual assets and artwork
Manage daily press office operations, including sample distribution
Track and report media coverage weekly
Present performance metrics and results to internal stakeholders
Qualifications
Required:
Minimum 2 years of experience in public relations or communications within the beauty industry
Strong writing skills and ability to adapt tone of voice
Proven ability to manage multiple tasks and deadlines under pressure
Established relationships with media and influencers, and experience organizing events