Communication Manager

Location Tokyo
Job type Permanent
Salary 5,000,000 - 6,000,000 JPY
Reference 32840


Leading European premium appliance manufacturer experiencing excellent sales performance both globally and domestically.

Using best-in-practice manufacturing, customer service and design this client delivers high-end home and kitchen solutions to both B2C and B2B consumers that are long-lasting, stylish and user-friendly.

The company is now expanding its marketing operations to create a synchronised S&M team to build strong revenue channels for the future.


You will lead communication strategy and execution as a key member of Japan brand development; supporting the wider business functions and business success.

  • 1. With understanding of groups and category’s business challenges and goal, develop communication strategy with clarifying communication goal and KPI.

  • 2. Lead communication strategy development for 360-degree communication

  • 3. Lead to develop communication idea / message and creative contents for TV / Print / Digital via briefing to and co-work with relevant Agencies and Production house

  • 4. Lead to develop media plan for TV / (Print) / digital with clarifying KPI and implement, via briefing to and co-work with relevant agencies. In terms of digital media, co-work with internal expertise.

  • 5. In terms of PR activities, brief to PR agency and implement the plan via co-working with PR agency and

  • internal expertise.

  • 6. In-terms of in-store (including EC) communication / activities, give guidance to internal expertise and support.

  • 7. Initiation and analysis of researches to deliver consumer insights as the basis for long term brand growth

  • 8. Manage A&P to optimize the allocated budget with understanding of business priority and goal.

  • 9. Project management with developing appropriate schedule and control timeline to meet key milestones.

  • 10. Participate in and support any entire-marketing-team-level discussion / planning / review to contribute to brand building



  • Be part of a larger team building entire business success

  • Lead communications for a growing brand at a local and global level

  • Career development support (training and promotions)

  • Flex-time, remote working, casual dress code


  • 3+ years of experience in Marketing area with Consumer Brands

  • Building and growing brand/category with logic

  • Planning and execution of holistic/360 degree consumer programs

  • Communication development (both ATL and BTL)

  • Involvement in consumer research program

  • Digital experience (incl. SNS,ads) is preferred